Sponsor Spotlight: Prissy Tomboy!

Obviously we were stoked when Prissy Tomboy contacted us about getting involved with the Cedar Hill Criterium. The passion and confidence was oozing - to create a brand/initiative that helps get girls dis-connected, off the phone/computer and back outside into sport - yeah, that's pretty legit and very very inspiring! Prissy Tomboy even sponsors young ladies that want to get involved with the new GA High School Mtb League! #WHOOP! 


@Cedarhillcrit is stoked that there are good people on this ball of dirt trying to get kids off the couch and out on a bike (or sport in general) and we're excited to announce that Prissy Tomboy is providing some great gifts/prizes for all the Juniors(F) and Women's registrants! We're asking you take a moment to learn a little more about the exciting work Prissy Tomboy is doing by reading the following:
 
"As the founder of Prissy Tomboy Athletics, I would like to share my story and why I chose to pursue this initiative. As both a mother and sport enthusiast, I have noticed that preteen to teen girls are dropping out of sports at an alarming rate. Physical education budgets have been decreasing and there are less athletic opportunities offered through schools, especially for girls. I have spoken to many girls on why they would rather spend hours on their phones or computer screens instead of breaking a sweat outside and have an adventure, and the overall answer is that playing outside is boring.
Girls have found another way to connect through technology and social media rather than playing a sport or just meeting outside to hang out.  With the pressures from peers and media they have fostered a fear of not being good enough or not wearing the right clothes. We live in a culture that gives less attention to healthy, athletic women and more to superficial standards and ideals.  With the lack of sports or attention to health, we now see more childhood obesity, bullying, eating disorders, suicide, low self-confidence and overall unhappiness of young girls.

This is when I decided take a stance and created Prissy Tomboy Athletics. Our mission is to create a lifestyle brand that promotes athleticism and a place for girls to feel empowered, recognized, and supported through sports. We...." Hit this link to read on!

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